The Business of Pure General Insurance Essay Example | Topics and Well Written Essays - 2000 words

The Business of Pure General Insurance - Essay Example For each item down the left-hand side of the page, certain specific questions are identified that are intended to be asked in order to achieve the interview goals or objectives. These are considered to perform the data reduction techniques as they are developed over long periods of trials and errors (O’Connor, Bronner, & Delaney, 2007). The data reduction method by using â€Å"large sheet of paper† techniques is demonstrated below:    In the interview process, certain questions are asked of the participants relating to the topic of their interests. As the participants’ response with certain answers, those certain answers can be written on cards or on a large sheet of paper. The importance of implementing â€Å"large sheet of paper† method in the interview process is mainly for the purpose of data reduction as well as for the arrangement of the interview process in a proper sequence so that the process is accurately and comprehensively portrayed (Web app, n.d.).    Basically, the economic health of the motor insurance businesses of a particular company affects both in its attractiveness towards the investors and the likelihood of investment in road safety activities. As the case study is mainly concerned with the motor insurance sector, it is advisable that the Pure General Insurance (PGI) should focus upon conducting road shows or seminars among others in order to promote their products to the customers (Thomas, 2002).